# Privacy Policy
NS Filtration ApS (“NS Filtration”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use and protect personal information when you visit or use our website at **https://nsfiltration.com**.
## 1. Data Controller
The data controller responsible for your personal data is:
**NS Filtration ApS**
Rugvænget 14
DK-2630 Taastrup
Denmark
Phone: +45 26 24 18 72
Email: morten.strandby@nsfiltration.dk
## 2. Personal Data We Collect
We may collect personal information that you voluntarily provide to us, for example when you contact us through our website.
This may include:
* Name
* Email address
* Telephone number
* Company name
* Information included in your message or enquiry
* Other information you choose to provide to us
We may also automatically collect certain technical information when you visit our website, such as IP address, browser type, device information, operating system and information about how the website is used.
## 3. How We Use Your Personal Data
We may use your personal data to:
* Respond to enquiries and requests
* Provide information about our products and services
* Process and manage orders and purchases
* Provide customer service and support
* Maintain and improve our website and services
* Protect our website against spam, fraud and other security threats
* Comply with legal and regulatory obligations
* Analyse website usage and performance where permitted
We will only process personal data where we have a lawful basis to do so under applicable data protection legislation.
## 4. Legal Basis for Processing
Depending on the circumstances, we may process your personal data on the following legal bases:
* **Consent** – where you have given us your consent to process your data for a specific purpose.
* **Contract** – where processing is necessary to fulfil an agreement with you or to take steps at your request before entering into an agreement.
* **Legitimate interests** – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
* **Legal obligation** – where processing is necessary for us to comply with applicable laws or regulations.
## 5. Contact Forms
If you contact us through a form on our website, the information you submit will be used to respond to your enquiry and provide the requested service or information.
We do not use information submitted through our contact forms for unrelated purposes without an appropriate legal basis.
## 6. Cookies and Similar Technologies
Our website uses cookies and similar technologies to ensure that the website functions correctly, remember your preferences, provide security and, where permitted, analyse website usage and improve our website.
Some cookies are strictly necessary for the operation of the website, while others may require your consent.
You can manage your cookie preferences through the cookie consent banner on our website.
For more information about the cookies used on our website, please see our **Cookie Policy**.
## 7. Third-Party Services
We may use selected third-party services to operate, secure and improve our website. Depending on your interaction with the website and your cookie preferences, these services may process certain technical or personal data.
These services may include:
* **WordPress** – website content management and functionality
* **WooCommerce** – online shop and order functionality
* **Wordfence** – website security and protection against malicious activity
* **Google reCAPTCHA** – protection against spam and automated abuse
* **Google Fonts** – delivery of website fonts
* **Elementor** – website functionality and content presentation
* **Complianz** – management of cookie and consent preferences
Third-party providers may process information in accordance with their own privacy policies and applicable data protection legislation.
Where personal data is transferred outside the European Economic Area (EEA), we will ensure that an appropriate legal transfer mechanism is in place where required by law.
## 8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including to fulfil contractual, legal, accounting or reporting requirements.
The specific retention period depends on the nature of the information and the purpose for which it is processed.
## 9. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no transmission or storage of information over the internet can be guaranteed to be completely secure.
## 10. Your Rights
Under applicable data protection legislation, including the General Data Protection Regulation (GDPR), you may have the right to:
* Request access to the personal data we hold about you
* Request correction of inaccurate or incomplete data
* Request deletion of your personal data
* Request restriction of processing
* Object to certain types of processing
* Request data portability where applicable
* Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us using the contact details above.
You also have the right to lodge a complaint with the relevant data protection supervisory authority.
In Denmark, the supervisory authority is the **Danish Data Protection Agency (Datatilsynet)**.
## 11. Children’s Privacy
Our website and services are intended for businesses and general users and are not specifically directed at children.
We do not knowingly collect personal data from children without appropriate legal grounds or parental involvement where required by law.
## 12. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
We recommend that you review the privacy policies of any third-party websites you visit.
## 13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, website functionality, applicable legislation or our data processing practices.
The latest version will always be published on this page, with the date of the latest update shown at the top.
## 14. Contact Us
If you have any questions about this Privacy Policy or how we process personal data, please contact us:
**NS Filtration ApS**
Rugvænget 14
DK-2630 Taastrup
Denmark
**Phone:** +45 26 24 18 72
**Email:** morten.strandby@nsfiltration.dk
We will endeavour to respond to your request within the time period required by applicable data protection legislation.